McDonald’s view of the business world could be easily considered an alternative universe. We noted with somewhat of a smirk this article that appeared on a franchise website in the US last week:
http://www.franchiseherald.com/articles/6145/20140902/mcdonalds-mcdonalds-franchise-entrepreneur.htm
It appears that much of the article has been lifted from a Sydney Morning Herald story back in April. If you recall at that time McDonald’s used coupons to achieve a first day crowd of a few hundred and then told the media that 4000 attended . At the time we pointed out “we know what a crowd of 3000 – 4000 looks like” as this campaign flooded Burwood Highway from Belgrave to Tecoma when twice the community came out in protest of the unwanted store. Back in April we knew that McDonald’s would tell any lie to cover up the fact that Tecoma was going to be a dud. That’s why we found it interesting that they are happy to keep the “Tecoma myth” alive and well to potential franchisees in the US.
And to add to the “myth” why not provide the media with a picture of the Tecoma store full of customers, and a busy car park?…….couldn’t find one, so they just used a generic shot and hoped no one would notice.
And the “myth” continues with the 100 jobs, it’s a line that McDonald’s think people will swallow and last week they rolled that out once more.
One thing for certain we know they won’t put in a media release “We got Tecoma wrong and we would like to apologise for what we put the community through”
Like we said “an alternate universe”
