MORE MACCAS PR FLUFF TONIGHT AT SIX

Remember last week we pointed out that McDonald’s have a habit of running pieces of PR fluff when things go bad. Well 9 News (https://www.facebook.com/9News?fref=photo) have just posted on Facebook the st… See More

Photo: MORE MACCAS PR FLUFF TONIGHT AT SIX<br />
Remember last week we pointed out that McDonald's have a habit of running pieces of PR fluff when things go bad. Well 9 News (https://www.facebook.com/9News?fref=photo) have just posted on Facebook the story which is now well over a week old. Remember the one that says that McDonald's intend to offer home delivery. As we pointed out last week, McDonald's are actually doing "squat" they are simply offering their menu to a third party organisation who will do all the work (MenuLog). </p>
<p>The media love this stuff as all the work is done for them and little real analysis is conducted. McDonald's simply want the media to "look the other way" Why? you may ask. Simple, this article appeared today in The Wall Street Journal:</p>
<p>http://online.wsj.com/articles/mcdonalds-faces-millennial-challenge-1408928743?tesla=y&mg=reno64-wsj&url=http://online.wsj.com/article/SB10001424052702304414104580094022609496714.html</p>
<p>It seems that on the back of falling revenues McDonald's target market is turning their back on the golden arches with</p>
<p> "younger diners seeking out fresher, healthier food and chains that offer customizable menu options for little more than the price of a combo meal"</p>
<p>It's bad news again for McDonald's, but it's news you won't see on Channel Nine tonight, they'll just be too busy breaking the news that McDonald's tell them to

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